# The same bottle can cost £18 or £48, depending where you look

> We checked seven UK retailers on the same day. Estée Lauder Youth Dew ranged from £17.99 to £48.50, and no shop was cheapest on everything.

- Section: Price research
- Published: 2026-07-25
- Updated: 2026-07-25
- Canonical: https://fragrancedealfinder.com/uk/blog/same-bottle-different-price-uk-retailers
- Live price index: https://fragrancedealfinder.com/uk/llms-full.txt

Everyone knows to shop around. What is less obvious is how far apart UK fragrance prices sit on a single ordinary day, for a bottle with the same name, the same concentration and the same millilitres.

We check a set of UK retailers several times a day and record what each is asking. Three bottles from one sweep:

## Estée Lauder Youth Dew, 67 ml

Seven retailers had it. The cheapest wanted £17.99 and the dearest wanted £48.50, which is nearly three times as much for the identical bottle.

[Live price and recorded history for this exact bottle](https://fragrancedealfinder.com/fragrances/estee-lauder-youth-dew/eau-de-parfum-67ml)

That gap is not a sale. None of the higher prices were marked down and none of the lower ones were flash offers. It is what different shops decided the same thing was worth that morning.

## Viktor & Rolf Spicebomb, 90 ml

Also seven retailers, running from £44.50 to £93.50.

[Live price and recorded history for this exact bottle](https://fragrancedealfinder.com/fragrances/viktor-and-rolf-spicebomb/eau-de-toilette-90ml)

Land on the wrong product page first and you pay more than double.

## Jean Paul Gaultier Le Male Elixir, 125 ml

[Live price and recorded history for this exact bottle](https://fragrancedealfinder.com/fragrances/jean-paul-gaultier-le-male-elixir/elixir-125ml)

£75.00 to £99.00 across six retailers. Still £24 between the ends of it, though nothing like the other two.

## No shop is reliably cheapest

On Spicebomb and Youth Dew, allbeauty was the most expensive of the seven. On Le Male Elixir, allbeauty was the cheapest of the six.

That flip happens all over the catalogue. Retailers price hard on the lines they want to move and sit high on the rest, and which lines those are keeps changing. Buying from the same shop every time because it was cheapest once will cost you money eventually.

## What to do about it

Check more than one shop every time you buy, not once to find a favourite. Last month's cheapest is often this month's dearest.

Ignore the discount percentage while you are at it. A listing showing 40% off an inflated reference price can still be the dearest on the page. What matters is the price you pay against what everyone else wants for the same bottle today.

And match the bottle before you compare anything. Eau de toilette and eau de parfum are different products, and so are a 50 ml and a 100 ml, a refill and a full bottle, a tester and a boxed one. A price that looks unbeatable is usually a smaller bottle.

Every figure here came from our own checks of the retailers' own product pages, and the blocks above update as those prices move. If a number looks different when you read this, that is rather the point.