Hugo Boss Alive Eau de Toilette 50 ml cheapest UK price and price history
The best current price for Hugo Boss Alive Eau de Toilette 50 ml is £37.99 at Perfume Direct, last checked on 4 August 2026. That is 0% below its typical recent price of £37.99. The lowest tracked item price we have seen is £37.99.
Cheapest retailer for every Alive bottle
| Concentration | Size | Best price | Cheapest retailer | Offers | Checked |
|---|---|---|---|---|---|
| Eau de Parfum | 80 ml | £85.50 | Fenwick | 1 | 3 August 2026 |
| Eau de Toilette | 50 ml | £37.99 | Perfume Direct | 1 | 4 August 2026 |
| Eau de Parfum Intense | 30 ml | £26.99 | Perfume Direct | 2 | 4 August 2026 |
| Eau de Parfum Intense | 50 ml | £98.00 | Escentual | 1 | 4 August 2026 |
| Eau de Parfum Intense | 80 ml | £130.00 | Escentual | 1 | 4 August 2026 |
Prices are what we recorded at our last check of each retailer. Open a size for the full offer table and its price history.
Compare every Alive bottle
Select a size to update the price history and exact retailer offers.
Eau de Parfum bottle sizes
Eau de Toilette bottle sizes
Eau de Parfum Intense bottle sizes
1 current offer, cheapest first
* Retailer links are affiliate links. If you buy through them, we earn a commission at no extra cost to you.
| # | Retailer | Price | Stock | Checked | Retailer link |
|---|---|---|---|---|---|
| 1 | Perfume Direct | £37.99 | In stock | Recently checked · 4 August 2026 | View deal * |
Frequently asked questions
What is the cheapest price for Hugo Boss Alive Eau de Toilette 50 ml in the UK right now?
£37.99 at Perfume Direct, based on our last check on 4 August 2026. We found 1 current UK retailer offer.
Is £37.99 a good price for Hugo Boss Alive Eau de Toilette 50 ml?
It is around its typical recent price of £37.99. The lowest tracked item price we have seen is £37.99, so a better price is possible.
What is the lowest recorded price for Hugo Boss Alive Eau de Toilette 50 ml?
£37.99. That is the lowest tracked item price we have seen for this bottle.
Where is Hugo Boss Alive cheapest in the UK right now?
The cheapest current option we track is Hugo Boss Alive Eau de Parfum Intense 30 ml at £26.99 from Perfume Direct, checked on 4 August 2026. We compare 6 current UK retailer offers across 5 bottles.
Which Alive bottle is the best value per ml?
Hugo Boss Alive Eau de Toilette 50 ml at £37.99 from Perfume Direct works out at £0.76 per ml, the lowest of the 5 bottles with current offers.